DATA PROTECTION

USE OF COOKIES

We use so-called cookies on our website. Cookies are small files that are stored on your data carrier and that save certain settings and data for exchange with our system via your browser. This storage helps us to customise the website for you and makes it easier for you to use, for example by saving certain entries you make so that you do not have to keep repeating them. Your browser allows you to restrict the use of cookies, although this may mean that our website no longer works for you or only works to a limited extent. Cookies can also be deleted there. You can revoke your consent to cookies, which you gave for one year when you first visited our website, at any time. 

 

Google Analytics with the extension ‘Anonymise IP’

 

This website uses Google Analytics for web analysis. This is a service provided by Google Inc (‘Google’). Google Analytics uses ‘cookies’. The information generated by the cookies about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google observes the data protection provisions of the ‘EU-US Privacy Shield Agreement’ and is entered in the corresponding list. Google will use this information for the purpose of analysing your use of the website, compiling reports on website activity for us and providing us with other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. If you do not want information about your website visit to be transmitted to Google Analytics, you have the option of installing a ‘deactivation add-on’ for your browser. The current link is: http://tools.google.com/dlpage/gaoptout?hl=de This website also uses the following Google Analytics advertising functions: Retargeting, Google Display Network Impression Reports and Performance by Demographics and Interest Reports. If you would like to deactivate the Google Analytics advertising functions, follow this link to Google's advertising privacy policy (http://www.google.com/privacy_ads.html). Alternatively, you can also visit the deactivation page of the Network Advertising Initiative (NAI) and follow the explanations and instructions there (http://www.networkadvertising.org/choices/).

 

Use of Facebook and Google+ plugins 

Social plugins (‘plugins’) from the social networks Facebook and Google+ are used on our website.These services are offered by the companies Facebook Inc. and Google Inc. (‘providers’).Facebook is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’).Google+ is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’).You can find an overview of the plugins and their appearance here: https://developers.facebook.com/docs/pluginsbzw. https://developers.google.com/+/plugins When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Google or Facebook servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile with the corresponding social network or are not currently logged in.This information (including your IP address) is transmitted directly from your browser to a server of the respective provider in the USA and stored there.Google Analytics uses ‘cookies’.The information generated by the cookies about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.Google observes the data protection provisions of the ‘EU-US Privacy Shield Agreement’ and is entered in the corresponding list.Google will use this information for the purpose of analysing your use of the website, compiling reports on website activity for us and providing us with other services relating to website activity and internet usage.Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google.You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

 

Re-targeting 

Our website uses so-called re-targeting technologies to make the internet offer more interesting for you. This technology makes it possible to target internet users who have already shown an interest in our shop and our products with adverts on our partners' websites.

 

We are convinced that the display of personalised, interest-related advertising is generally more interesting for the Internet user than advertising that has no such personal reference.These advertisements are displayed on our partners' websites on the basis of cookie technology and an analysis of previous user behaviour.This form of advertising is completely anonymous.No personal data is stored and no user profiles are merged with your personal data